![]() The name Barnum comes from the American showman P.T. Be it believing in horoscopes or personality tests: I am sure we all tend to fall for this effect at some point in our lives. As mentioned above, more than 50% of the US population believes in their newspaper horoscope descriptions. This effect is critical in explaining the underlying mechanisms of our behavioural susceptibility to accept paranormal beliefs and practices like horoscopes, fortune-telling, and online personality tests. Put simply, Barnum Effect refers to our tendency to think that the information provided about our personalities is about us regardless of its generalisability. Mo re than 50% of them read their horoscopes and also believe in the advice given in the descriptions.”īarnum Effect, also known as the Forer Effect, is the psychological phenomenon that explains why individuals believe in generalised personality descriptions as if they are accurate descriptions of their unique personality. “ One of the studies showed that over 90% of Americans know their star signs. ![]()
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